Associate of Arts Degree in Marketing


Program Description

The Associate of Arts degree in Marketing provides a solid foundation in the principles and concepts of marketing goods and services.  This program enables graduates to pursue further studies at local and international higher education institutions.  The variety of courses also exposes them to marketing information that will enable them to obtain entry-level jobs in the field.

Program Objectives

This program is designed to help students to:

  • Develop communication, presentation, promotion and designing skills.
  • Understand the fundamental principles of business and economics in the marketing of goods, services and ideas.
  • Exercise critical thinking methods to analyze market trends and interpret market behavior.
  • Create and execute effective advertising campaigns.
  • Apply the theories and principles learned to real-world business situations.

Program Outline

YEAR I SEMESTER I
SDSM 100 Student Development Seminar
ENGL 112 College English I
MATH 127 Integrated Algebra I
ACCT 100 Principles of Accounting
COMP 102 Principles of Computing
BUSS 111 Introduction to Business
YEAR I SEMESTER II
ENGL 113 College English II
MATH 128 Integrated Algebra II
ACCT 111 Financial Accounting
MKTG 210 Introduction to Marketing
ELECTIVE 100 Level Natural Sciences
ELECTIVE 100 Level Religious Studies
YEAR II SEMESTER I
COMM 210 Communication Skills
MKTG 225 Digital & Social Media Marketing
ACCT 200 Computerized Accounting
MATH 169 Statistics
LAWS 225 Business Law
ELECTIVE 100 Level Social & Behavioral Science
YEAR II SEMESTER II
MKTG 211 Advertising
MKTG 212 Applied Marketing Research
MKTG 213 Merchandising
MGNT 203 Business Organization & Management
ECON 200 Elements of Microeconomics
ELECTIVE 100 Level Foreign Language