Associate of Arts in Marketing

Program Description

The Associate of Arts degree in Marketing provides a solid foundation in the principles and concepts of marketing goods and services.  This program enables graduates to pursue further studies at local and international higher education institutions.  The variety of courses also exposes them to marketing information that will enable them to obtain entry-level jobs in the field.

Program Objectives

This program is designed to help students to:

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• Develop communication, presentation, promotion and designing skills.
• Understand the fundamental principles of business and economics in the marketing of goods, services and ideas.
• Exercise critical thinking methods to analyze market trends and interpret market behavior.
• Create and execute effective advertising campaigns.
• Apply the theories and principles learned to real-world business situations.

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Program Outline